Nokia today announced that it has chosen JWT as its global network marketing agency. The announcement is part of Nokia’s marketing renewal that focuses on streamlining marketing planning and increasing the effectiveness and efficiency of all marketing activities. The marketing agency review has been an integral part of the marketing renewal process.
In July, Nokia announced Wieden + Kennedy’s appointment as the global lead agency for Mobile Phones. Multimedia will continue to use Interpublic Group (IPG) for Nokia NSeries creative support and Enterprise Solutions will continue to use WPP as their global creative agency.
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