Today, Nokia unveiled the Nokia 2600 classic and the Nokia 1209, two mobile handsets that offer useful features, range of colors or exchangeable covers for consumers in emerging markets. Nokia 2600 classic, which will retail for approximately 65 euros before applicable taxes or subsidies, has begun shipping, ramping up in all key markets during the first quarter of 2008. Nokia 1209 will become available globally during the second quarter of 2008 and will retail for approximately 35 euros before applicable taxes or subsidies.
The highlight of today’s announcement is the Nokia 2600 classic which allows consumers to customize their phone with colourful, fully changeable Xpress-on covers and MP3 ring tones. The cheerful Nokia 2600 classic also features a number of entertainment features, including an FM radio and a VGA camera.
“While cost sensitivity is an important element in creating mobile devices for emerging markets, the overwhelming feedback we receive from consumers in these markets is that they want their mobile device to complement their personality and offer a range of colours and entertainment features,” says Alex Lambeek, Vice President, Entry Devices, Nokia. “The Nokia 2600 classic offers a colorful sense of flair and a robust set of features at an exceptionally accessible price. As with all Nokia devices, it is backed by a brand that stands for quality and durability.”
Source: Nokia Press Release via SlashGizmo.