Nokia today announced its global partnership with Pangea Day, a unique event that will bring together millions of people around the world through the power of film on May 10, 2008.
Pangea Day will be broadcast globally to millions on television, in digital theaters, online and via mobile devices. It will be a live 4-hour program of powerful films, visionary speakers, and uplifting music. The goal of Pangea Day is to create greater understanding among different people and cultures, and to form a global community focused on improving the future for all people.
“From the earliest days of movies, film has had the power to bring people together. But today, Internet technology is allowing film to bring together not only neighbors, but an entire global community,” said Olli-Pekka Kallasvuo, Nokia president and CEO. “Nokia is proud to work with Pangea Day as we embark on this important shared mission of connecting people across the globe,”
For many people today, especially in developing markets, the mobile phone is providing their first Internet experience.
“Perhaps Nokia’s greatest contribution to Pangea Day is the ability of our technology to give a voice to people who previously were unable to take part in the global community that is the Internet,” Kallasvuo said. “By integrating the power of wireless technology into Pangea Day, we can help it can meet its goal of bringing together people from around the world.”
Nokia and Pangea Day will work with aspiring filmmakers in disadvantaged areas and conflict zones to make it possible for their stories to also be told. By distributing video-enabled mobile devices to these filmmakers, their works can be captured and shared globally, demonstrating how wireless technology can not only provide a platform for people of diverse backgrounds to express themselves, but also to bring them together.
“Pangea Day was created by TED (Technology, Entertainment and Design) prize winner, Jehane Noujaim. One of the core goals of the TED Prize is to recognize a new generation of global citizens,” says Chris Anderson, Curator of TED. “Jehane’s work has shown how powerfully film can help us understand and connect with other people.