Category: Nokia

JWT Chosen as the Network Marketing Agency for Nokia

August 9, 2007

Nokia today announced that it has chosen JWT as its global network marketing agency. The announcement is part of Nokia’s marketing renewal that focuses on streamlining marketing planning and increasing the effectiveness and efficiency of all marketing activities. The marketing agency review has been an integral part of the marketing renewal process.

In July, Nokia announced Wieden + Kennedy’s appointment as the global lead agency for Mobile Phones. Multimedia will continue to use Interpublic Group (IPG) for Nokia NSeries creative support and Enterprise Solutions will continue to use WPP as their global creative agency.
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3G / Cellphones / News / Nokia

Nokia and STMicroelectronics Plan Deeper Ties in 3G Technology development

August 8, 2007

Nokia (NYSE: NOK) and STMicroelectronics (NYSE:STM) today announced their intention to deepen their collaboration on the licensing and supply of integrated circuit designs and modem technologies for 3G and its evolution. The two companies also are negotiating a plan relating to transferring a part of Nokia’s Integrated Circuit (IC) operations to STMicroelectronics.

The multifaceted agreement will enable STMicroelectronics to design and manufacture 3G chipsets based on Nokia’s modem technologies, energy management and RF (radio frequency) technology and deliver complete solutions to Nokia and the open market.
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Cellphones / Nokia

Nokia Renews Its Chipset Development Strategy

August 8, 2007

Nokia today announced that it is introducing a licensing and multisourcing model for its chipset strategy. This will allow Nokia to focus on its core competencies in chipset development, leverage external innovation, and foster competition in the chipset industry. Under this renewed strategy Nokia will discontinue parts of its own chipset development and expand its use of commercially available chipsets.

Nokia will however continue to develop its leading modem technology*, which includes protocol software and related digital design for WCDMA/GSM and its evolution. Nokia will then license this modem technology to its chipset manufacturers, who will use it in the chipsets they develop and produce for Nokia and – if they so decide – in the chipsets they produce for the open market.
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Cellphones / News / Nokia

Nokia Today Unveiled the Prism Collection

August 7, 2007

Nokia today unveiled the Prism collection, its latest range of mobile phones aimed at style-conscious consumers. The Prism collection consists of the Nokia 7900 Prism and the Nokia 7500 Prism, handsets which combine individual style and state-of-the-art technology. The two mobile models will be available in the third quarter of 2007 with an estimated retail price of EUR 400 for the Nokia 7900 Prism and EUR 210 for the Nokia 7500 Prism, before taxes and subsidies.

Nokia Prism collection is highlighted by cutting-edge colors, materials and graphics. Its signature diamond-cut design, featuring sharp angled lines, geometric patterns and graphic light-refracting colors, ensure these models stand out in the mobile phone market.
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Cellphones / News / Nokia

Nokia 6110 Navigator Launched in South Africa Earlier This Week

August 6, 2007

The Nokia 6110 Navigator, launched in South Africa earlier this week, has proven its capabilities in one of the toughest environments possible — with Ewan McGregor and Charley Boorman as they took the ‘Long Way Down’ from Scotland to the southern most tip of Africa on motorcycle. The journey lasted three months and saw the pair ride 24 000km and cross two continents. With the Nokia 6110 Navigator routing the path, best friends Ewan and Charley defied the elements atop customized BMW motorcycles, crossing the finishing line today in Cape Town.

Since those first miles in May 2007 in John O’Groats, Scotland, they have ridden through twenty countries, including Libya, Ethiopia, Sudan, and Rwanda. They have encountered and negotiated blinding sandstorms, searing temperatures, challenging border crossings and extreme riding conditions.
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