Category: Nokia

At the Growing Together 2008 conference held today in Johannesburg, Nokia revealed new products that accelerate the company’s leadership in emerging markets. Also introduced today was a local mobile email solution exclusively for people in South Africa. Highlighted by the Nokia 5000, which offers a 1.3 megapixel camera and a large QVGA display – Nokia’s first megapixel cameraphone at this price point – as well as music and email capabilities, each new product brings a balance of features, design and affordability to meet every lifestyle and budget. The new mobile devices are expected to begin shipping by the third quarter, with an expected price range from EUR 50 to EUR 90, before applicable taxes or subsidies.

With the industry’s largest portfolio of mobile phones and support for more than 80 languages, more than one billion people worldwide currently use a Nokia device. In recent years, the majority of first-time buyers have come from the emerging markets. However, a significant shift is underway – while the first-time buyer market continues to grow, the number of replacement buyers- consumers seeking to replace their current mobile phone with a newer, more advanced model – has also grown substantially in emerging markets. In 2008, Nokia anticipates that for the first time, the number of replacement purchases in emerging markets will exceed those of first-time buyers.

“People in emerging markets like Africa are increasingly demanding more from their mobile phone – their expectations and demands in terms of functionality and design are similar to people in any other part of the world – they simply have less income at their disposal,” says Alex Lambeek, Vice President, Entry, who oversees Nokia’s efforts in emerging markets. “From the introduction of Nokia’s most affordable megapixel cameraphone, to a localized email solution in South Africa, we believe today’s announcements demonstrate Nokia’s firm commitment to bringing products and services that serve the varied needs and tastes of people in emerging markets.”

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Nokia today unveiled the Nokia N82 in stylish black, bringing a blend of state-of-the-art imaging, integrated navigation and high-speed Internet connectivity to the Nseries range of converged devices. This jet black multimedia computer enables people to “geotag” the images they capture – allowing them to not only be saved by date, but by location as well. This adds to a line-up of compelling photography features, including a 5 megapixel camera, Carl Zeiss optics and a Xenon flash. Not only does the Nokia N82 take great pictures, array of advanced connectivity features makes it easy for consumers to share their discoveries, journeys and locations. The Nokia N82 in black is expected to start shipping within weeks, with an estimated retail price of approximately 400 euros, before taxes and subsidies.

“The Nokia N82 is made for storytelling,” says Juha Kokkonen, Director for Nokia Nseries devices. “As one of Nokia’s leading-edge connected camera, the Nokia N82 in black captures people’s journeys and discoveries. With built-in A-GPS it even helps people to find new places by pairing ‘contextual’ information with a wide array of connectivity features such as Wi-Fi and HSDPA. We make it easy for consumers to quickly share those moments as they happen.”

When it comes to camera capabilities, the gloss-black Nokia N82 is set to wow world travelers and photography enthusiasts alike. The 5 megapixel camera, powerful Xenon flash and Carl Zeiss optics, ultra-fast camera activation, autofocus with a dedicated assist lamp, fast reloading between shots and DVD-like quality video capture all ensure that special moments can be captured “picture perfect” – even in low light conditions.
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