Category: Press Release

European Media Giants Join Nokia Media Network

Nokia today announced the expansion of the Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the globe. Some of the biggest players in media from across Europe have joined the Nokia Media Network, furthering its reputation of providing global audience reach on high-quality mobile sites.

The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent. The new European publishers join other flagship Nokia Media Network publishers such as Reuters, Cosmopolitan and AccuWeather, operators like Sprint and Airtel, and Nokia services including Nokia.mobi, MOSH and Widsets. The additions include the following publishers:
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Ericsson to Build Complete Mobile Network for Cable&Wireless

Ericsson (NASDAQ:ERIC) has been selected as sole supplier to supply and operate a complete GSM mobile network for Cable&Wireless EAUS (Europe, Asia and US) as it launches its new Fixed Mobile Convergence (FMC) services in the UK. As Cable&Wireless’ exclusive managed services partner, Ericsson will also be responsible for running the network for five years.

Under the agreement, Ericsson will supply a complete core and radio-access network, based on small and low-power GSM base stations. The solution is designed to provide indoor fixed and mobile coverage for enterprise users, and allows for seamless roaming between the Cable&Wireless GSM solution and national roaming partners when moving outdoors. Network connectivity is provided by connecting the GSM base stations directly to existing enterprise data networks, using IP network solutions provided by Cable&Wireless. Ericsson will also supply a service-layer network with solutions for service provisioning, SMS and voicemail to enable Cable&Wireless to launch complete FMC services to its customers.
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