Tagged: Nokia

European Media Giants Join Nokia Media Network

Nokia today announced the expansion of the Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the globe. Some of the biggest players in media from across Europe have joined the Nokia Media Network, furthering its reputation of providing global audience reach on high-quality mobile sites.

The Nokia Media Network allows advertisers to target consumers on the pages of premium mobile internet publishers, operator partners and Nokia services, with click-through rates on the network averaging 10 percent. The new European publishers join other flagship Nokia Media Network publishers such as Reuters, Cosmopolitan and AccuWeather, operators like Sprint and Airtel, and Nokia services including Nokia.mobi, MOSH and Widsets. The additions include the following publishers:
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Nokia to Acquire Plazes

Nokia and Plazes (www.plazes.com) today announced an agreement for Nokia to acquire substantially all assets of Plazes, a privately-owned start-up company of 13 people with its principal operations in Berlin. Plazes provides a context-aware social-activity service that people can use to plan, record, and share their social activities: why they are at a given location at a given time, whether in the past, present or future.

“This acquisition helps Nokia to accelerate its vision of bringing people and places closer together, in line with our broader services strategy,” said Niklas Savander, Head of Nokia Services & Software. “In addition to the key assets, through this acquisition Nokia will bring on a visionary team with an advanced understanding of social-activity services, as well as the technical ability to further develop this area.”
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